MacConkey Agar is used in the identification of E. coli and other gram- negative enterobacteria.
Growth Characteristics: MacConkey agar is both a selective and differential agar. MacConkey agar is inhibitory to gram-positive bacteria, and is indicative of lactose fermentation. It is selective because it contains bile salts and crystal violet dye, which inhibit gram positive bacteria from growing. It is also differential, in that lactose-fermenting bacteria, such as E. coli will produce red colonies, while bacteria that cannot ferment lactose produce colorless colonies.